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e-commerce as an emerging industry in floriculture

Posted by Gary Falkenstein on Dec 11, 2014 12:15:36 PM

I have been in the floriculture industry all of my life and lived through many changes in products, producers, consolidations, acquisitions and closings of long established enterprises. I also understand the resistance to changing the way we have done things in the past, but the power of the internet and ready access of information and online storefronts has the potential of bringing about major changes in our industry. 

In a recent article from internetRetailer, B2B e-commerce tops a list of emerging industries, they said that research and advisory firm Frost & Sullivan projects B2B (Business to Business) e-commerce will hit $12 trillion worldwide by 2020, up from $5.5 trillion in 2012, and says it was tops among up-and-coming industries in innovation and market attractiveness.


Topics: ecommerce, Professional Greenhouse Grower

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