My most recent article in Greenhouse Grower Magazine explores what data points matter most for your business and what to do with it once you have the information.
Use Your Data To Make Smarter Marketing Decisions
You have likely spent a lot of time and resources on your website. You take the time to put your marketing eMails together thoughtfully before you hit the send button. But do you really know which campaigns produce results? Do you know the pages on your website that bring in visitors? Or, those that more people leave your site from?
The amount of data you can collect electronically these days can become overwhelming, but it is worthwhile to take some time to decide which metrics are important to your business, to help measure your successes and learn where changes are needed.