With the noticeable absence of the once-ubiquitous monarch butterfly and the White House’s release this summer of its Pollinator Research Action Plan, consumers are at last becoming aware of a topic once confined to research papers and entomologists’ conferences. Coupled with the high-profile neonicotinoid controversy and the alarming decrease of honeybee colonies, people are starting to ask, “What’s happening?” and, more importantly, “What can I do?”
This is where you come in. Promoting pollinator-friendly plants, along with tags and packaging that communicates the message shows consumers how they can be part of the solution. Encourage your retailer customers to create displays focusing on the plight of pollinators along with suggestions on how to help, from creating backyard habitats to having bee-friendly plants in pots or hanging baskets. It’s a win-win, because many pollinator plants are easily available, fragrant and/or have attractive flowers (to attract pollinators, of course!).
There are dozens of choices, but here are 10 types of plants that not only attract bees and butterflies, but customers, too.